Abbreviations 101

Are you confused by marketing acronyms like API, SEO, and WOM? This guide explains the most common abbreviations in the industry.

A marketing document is sometimes a bit like alphabet soup. The letters are recognizable, but the jumble is so great that it’s hard to make out any meaning. Here we break down some of the most common marketing acronyms and buzzwords to take the guesswork out of what CTA, CRM, and WOM mean.

API:

An application programming interface (API) is essentially a digital intermediary. It allows applications to communicate seamlessly. In short, an API makes your Facebook share button work and allows your website visitors to instantly post content for friends on their Facebook page.

CPA:

Cost per action (CPA) is an important budgeting concept that shows the amount of investment required for certain milestones: a click on your website, subscribing to a newsletter, or purchasing a product. This number can be used to compare which marketing strategies are the most cost-effective.

CTA:

The call to action (CTA) is like the homework you give your audience. These are the sales instructions at the end of your marketing message that tell the customer, “Buy now!” or “Sign up now!”. Our partners are experts in designing CTAs that get clicks.

CTR:

Speaking of clicks, your click-through rate (CTR) is one of the metrics your partner uses to measure the success of an ad campaign. It’s basically the percentage of how many people viewed something and then clicked a link. By using tagging, dynamic content, eye-catching email templates, A/B testing and writing compelling CTAs, a partner can improve your CTR.

CRM:

Good customer relationship management (CRM) helps you retain existing customers, increase their spend, and convert prospects into new customers. As an all-in-one marketing platform, CRM technology is built into Mailchimp. So you can keep an eye on demographic information, interactions, purchases and much more. Properly configuring and setting up your audiences is essential to getting the most out of Mailchimp. A partner can guide you through this process and ensure that you use the full potential of the data collected.

KPI:

When it comes to marketing, it’s important to keep track of what’s working and why. Establishing some relevant metrics ( Key Performance Indicators, KPIs) like open, click, bounce, and conversion rates that you can use to track and measure success is key to achieving your goals.

ROI:

For a small business, every bit of budget counts. That’s why you need to make sure your spending pays off. Return on Investments (ROI) is a calculation of the monetary value of an investment compared to its cost, defined as the ratio of the net profit to the total cost of the investment. ROI is an extremely useful tool for evaluating previous business decisions (e.g. hiring a partner) and as a basis for future decisions.

SEO:

Search Engine Optimization (SEO) helps search engines like Google, Yahoo, or Bing find you better online. There are various techniques for this, e.g. the use of frequently searched terms in your web texts, so-called keywords. Regardless, a solid SEO strategy can significantly impact the number of clicks on your website and therefore the number of potential customers you reach online.

SOW:

A Statement of Work (SOW) is like a roadmap for a project. It sets out the schedule, budget, deliverables, and expectations for both you and the freelancers or agencies you work with. The content of SOWs varies from project to project, but should be detailed enough for all stakeholders to understand the scope, cost, and stakeholders of a job.

UX:

User experience (UX) describes how a customer interacts with your brand. A smooth user experience – a functional app interface, an intuitive website – gives a positive impression of what you do and ultimately makes it easier for people to access your products and services.

WOM:

Word of mouth (WOM) is when people talk about your business online and in real life. This is a good sign that interest in your products and services is growing and people are telling their friends and family about them.

U.S. Geography and 50 States

  • Nashville, Tennessee Nashville, Tennessee - According to jibin123, Nashville is the capital and largest city of the state of Tennessee in the United States. The city has 679,000 inhabitants with an agglomeration of 2,012,000 inhabitants…
  • Ružomberok, Slovakia Ružomberok, Slovakia - The small town of Ruzomberok is located in the famous region of Slovakia – Dolni Liptov. The surroundings of the town in the form of snowy mountains Low Tatras and…
  • Uludag, Turkey Uludag, Turkey - Uludag is located 150 km from Istanbul and 35 km from Bursa. Almost every hotel has its own lifts here, the cost of using which is included in the price…
  • Hard Disk Drive What does HDD stand for? - According to Abbreviationfinder, HDD stands for Hard Disk Drive. A hard drive (also known as a hard drive in some countries) is a device used in computers and other devices…
  • Domain Name System What does DNS stand for? - According to Abbreviationfinder, the acronym DNS comes from the English expression Domain Name System: that is, Domain Name System. It is a naming method used to name devices that connect…
  • Salt Lake City, Utah Salt Lake City, Utah - According to Ehuacom, Salt Lake City is an American city in the state of Utah. It is the largest and state capital, and is centrally located in the middle of…
  • San Francisco, California San Francisco, California -   San Francisco City in the United States Location State California County San Francisco Coordinates 37°46’39″N, 122°24’59″WL General Surface 600.59 km² – country 121.45 km² – water 479.14 km² Residents…
  • Shenandoah National Park, Virginia Shenandoah National Park, Virginia - Just a few hours’ drive from Washington, Shenandoah National Park lies at the foot of the Blue Ridge Mountains. It is a long and narrow national park covering an area…
  • Alabama Alabama – The Pearl of the South - Alabama is a state in the southern United States and lies between Georgia, Tennessee, Mississippi and Florida. Alabama is officially one of the southern states and was thus involved in…
  • Wyoming Wyoming – Equality State - Wyoming is a state in the United States of America and is located in the north of the country. Wyoming’s state motto is “Equal Rights”, hence the state’s epithet: Equality…